overview
Client:
Advertising and marketing agency for global brands
Project:
Let's face it, most annual trends reports are pretty boring. In 2013, Moxie wanted to go further with an entertaining and engaging experience that would translate into digital and print. The interactive experience features animation of custom illustrations and takes the viewer "up" through a whimsical landscape of metaphorical technology as the characters strive for ever-greater heights and into the future.
Although the user can jump ahead anywhere using the retracting navigation at the bottom of the screen, the intended experience encourages the user through a linear story with the ability to explore each trend in more detail along the way.
